The story of Blakely Clothing is a testament to the power of ambition and adaptability in the fashion industry. From its humble beginnings in a garden shed to becoming one of the UK's fastest-growing companies, Blakely's journey is an inspiring tale of success.
The Birth of a Lifestyle Brand
Blakely Clothing was founded by Gareth Newman, a pharmacist with a dream. In 2012, Newman invested his savings into creating a lifestyle fashion brand inspired by the likes of Abercrombie. His initial goal was simple: to reach a £1 million turnover and solve his problems.
The early years were challenging, with Newman reinvesting all his earnings into marketing and new products while still working as a pharmacist. But his perseverance paid off, and Blakely's turnover has now reached an impressive £84.1 million.
Global Ambitions
What makes Blakely's story particularly fascinating is its international reach. While the majority of its business remains in the UK, Blakely has successfully expanded into Europe, with the EU accounting for almost 40% of its global turnover. Now, the company is setting its sights on the US and Australia.
"If we can crack the US, it would be unbelievable," says Newman.
Blakely plans to open sites in Sydney and Illinois, aiming to reduce shipping barriers and fly the Norfolk flag overseas. This expansion strategy is a bold move, and it will be interesting to see how Blakely adapts its brand to these new markets.
A Slice of Good Timing
Blakely's success can be attributed not only to its quality clothing and adaptable approach but also to a "slice of good timing." The rise of online shopping and social media in the 2010s created an opportune moment for the brand to thrive.
Initially focused on menswear, Blakely evolved to meet the changing demands of its customers. Today, three-quarters of its sales are women's clothing, showcasing the brand's ability to adapt and cater to its audience.
The Future of Blakely
As Blakely continues to grow, it faces new challenges, including business rates and the impact of AI. Newman expresses concerns about AI's potential to lower the barrier to entry for overseas companies, allowing them to offer lower-quality products and deceive customers.
Despite these challenges, Blakely remains committed to its Norfolk roots. The company has no plans to relocate, believing in the talent and resources available locally.
"We want to be one of the best lifestyle clothing companies," says Newman. "I want Norfolk to be proud of us on the global stage."
With its ambitious expansion plans and commitment to quality, Blakely Clothing is poised to make a mark on the international fashion scene. Its journey serves as a reminder that success often lies in a combination of vision, adaptability, and a little bit of good timing.
